Arizona born.
Globally inspired.
The Why
80% of restaurants close within five years. In today’s industry climate, lasting success is dependent on perfecting every aspect of the guest experience—and wine is central to that.
Sommeliers and beverage directors bring wine to life for guests, but not every restaurant can staff these roles. That’s where a trusted wholesale partner comes in. For over 20 years, we’ve built relationships in the F&B community, tailoring beverage programs that are progressive, exciting, and designed to strengthen your bottom line.
You wouldn’t hire a chef without knowledge and passion for food—so why work with a wholesaler who doesn’t bring that same expertise to wine?
Our success is entirely tied to yours.
For every restaurateur, the question is simple: Did I give my guest something worth sharing? A well-curated wine program not only drives dependable revenue, but with the right partner, it also builds credibility at low cost and low risk. Restaurants pour energy into ambiance, food, and service—don’t leave wine off the table.
Why gila?
We sought to create a brand mark that encapsulates the complexity of this business, evokes the thought-provoking nature of the beverage industry, and maintains a strong connection to the ecosystem where Action is grounded. The Sonoran Desert, one of the three desert habitats that the Gila Monster calls home, inspired this connection. Represented as powerful, charismatic creatures, Gila Monsters embody resilience and strategic action essential for survival in the desert—a fitting symbol for our brand's ethos.
[ close ]
[ Click me ]
20
[ years in business ]
150+
[ suppliers ]
25
[ current employees ]
500
[ producers ]
20
[ years in business ]
150+
[ suppliers ]
25
[ current employees ]
500
[ producers ]
The Bottom Line
...is typically the line at the very bottom of things. Seeking submissions for this part of our website. 🫠
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Our Team
we never have fun